Bastille Day – July 14th

Commencing July 12th, ANL and CMA CGM debuted at the 5th Annual Bastille Day French Festival, held at Federation Square in Melbourne.

The Bastille Day French Festival brings together the French-Australian community to celebrate the French National Day, showcasing a wide variety of Melbourne-based French businesses and associations affiliated French culture, food, history, literature, technology and more.

Highlighting our affiliation with leading worldwide French shipping group, CMA CGM, this provided us an opportunity to not only identify our French-Australian ties, but also promote our core business of shipping through one innovative display: a converted container.

The container welcomed several festival attendees which took them on the adventure of getting to know the CMA CGM Group, our focus on the environment, the journey of shipping and ultimately our focus on our customers.

The two-day event saw over 10,000 people enjoy a taste of French culture to Melbourne.

Here’s a few snaps from the day: